This semester, I worked at iHeartMEDIA in Bala Cynwyd as a digital production intern. It has been an amazing experience and I’ve learned a lot about the media industry, the work force, and myself. At my interview back in August, I remember asking what a typical day would be like for an intern. My now-supervisor’s response both intimidated and excited me. She explained that there was no typical day—that they would try to shape the experience by giving us a feel for all aspects of the company, so that by the end we had a working knowledge of how it all comes together. Back then, I thought it was a cop out answer. Three months later, I am thankful to have learned as much as I did.
During my first week on the job, Clear Channel Communications announced that they were changing their name to iHeartMEDIA. The reasoning behind this was to embrace the shift towards everything digital and “keep up” with the times. It was exciting to be at the meeting where the change was announced, and to see the changes implemented in our office over time. These changes are definitely something I’ve learned in classes at Arcadia, but seeing it take shape in real life was exciting and made me excited to be working in the field. I started working in promotions, which allowed me to scratch the surface of the industry: especially in terms of seeing how the stations interact with fans/listeners. A big part of working in this department involved preparing the street team for various events both large and small. A large event we worked for weeks to prepare for was Powerhouse 2014. Then I got involved with working in digital. It’s definitely become my favorite department, allowing me to shoot + edit pictures and video, which my boss has encouraged me to save in a portfolio. I had never considered photography or video to be a ‘skill’ of mine, but after all the exposure I’ve had to it at the internship, I’m way more comfortable behind a camera (& working with editing programs) than I was when I started, and so I would consider this my greatest accomplishment over the course of the semester.
Some of my other tasks involved going through contests for various stations, researching content for our websites, and writing blog posts that would be relevant to listeners either musically or locally (things happening in Philly). In addition to working in Digital, I also shadowed people who work in sales, programming, and production. This experience taught me a lot about the industry, and solidified my interests in working with media + music somehow.
It’s been a great semester as an intern for iHeart; I got to learn more about an industry that fascinates me while also meeting and networking with people who work on all sides of it.
If any of you guys follow me on Instagram, I apologize for spamming your feeds with studio session pictures. I usually work with promotions for the meet+greets with artists after their studio session, so here’s a picture from what was probably my favorite day on the job: my birthday! Yellowcard did a studio session (and you guys probably don’t know this about me, but when I was like 12, I was enamored by the fact that my fave pop-punk band had a violinist, and since I also play, meeting him was definitely a highlight. He even inspired me to want to start playing again, even if it’s just for fun)