International P.R.

International_PR2About the M.A. in International Public Relations

Degree Requirements

Course Descriptions

All master’s students complete common core requirements to strengthen a fundamental background in event management, law and ethics, and research strategies and social measurements. Students then choose one of the two areas in which to specialize. Each concentration provides training in a specialized area of public relations.

The New Media Marketing concentration enables students to utilize social and mobile media to sharply focus on direct consumer engagement for public relations strategies. The courses cover image management, web strategies, strategic media planning, and writing for the web and new media.

The Health Communications concentration allows students to employ communication strategies in a burgeoning field of public health. Courses on global health, health education, and program planning and evaluation provide this specialized background.

Supervised Internships in the student’s field of specialization are required and may utilize opportunities in Greater Philadelphia area. Completed Master’s thesis culminates the degree program.

The Profession
Public Relations specialists are some of the most essential components of the business and entrepreneurial world. They enhance the value of the organization and safeguard its business interests while simultaneously promoting the public good. Poised to serve in one of the most dynamic areas of work today, public relations specialists must understand the scope of the media, as well as its technologies and reach. They use varied and appropriate techniques to achieve results for their organizations. The strength of this degree program is the specialized training in the media. Arcadia’s graduates are prepared to meet the challenges of this dynamic field in leadership positions. The degree program increases professional level competence in the following areas:

■ Media planning and strategies
■ A broader global and culturally sensitive perspective
■ Use of social and direct-to-consumer media
■ Use of emerging, user-savvy technologies
■ Strategic image development and management
■ Knowledge of law and ethics in the field
■ Development and implementation of media strategies in health fields