This semester, I worked for Chick-fil-A at Whitman Square. I was honestly kind of disappointed at first that this was my internship because I always told myself I never wanted to work in fast food, but it was totally unjustified. The experience was amazing. My official title was “Director of Marketing and Community Relations” and my responsibilities ranged from social media research and monitoring to SEO, Event Planning to brand awareness, “Catering” (AKA delivering trays to functions and sneakily eating a few chicken nuggets when nobody was looking) to image management. My primary goal was to build a personal relationship with our guests with the ultimate goal of increasing sales. I did this by working in the store a couple days a week doing hospitality work (walking around table-to-table, checking in on guests, offering refills and to take trays away, etc). As I did this, I spoke to guests, found out where they worked, and set up catering deals with their companies. My biggest accomplishment was getting our store into the top ten in the nation for “Emotional Connections Marketing” which is a tool the company uses to track how well we’re marketing our store. For image management, I was responsible for customer complaints and making them right. Every complaint needed to be addressed in order to bring the dissatisfied guest back into our store. I did everything from phone calls, emails, to writing out personal greeting cards to address concerns, questions, and complaints. I am happy to say that all of the complaints I’ve handled have returned to the store with the exception of one who lived out of state. My favorite event that I planned was the “Trunk or Treat”. We invited local businesses (many of whom I met doing hospitality work) to come to our lot, decorate their cars for Halloween, and give out candy to kids a few days before Halloween. The turnout was HUGE. We had hundreds of kids out that night to trick or treat. They got candy, school supplies, and the chance to see a police car and fire truck and how the sirens/lights/speaker etc worked. The kids had a blast, the sales were huge, and the event contributed to our image as a company that values family activities.
I usually make a pretty solid effort to be on the opposite end of the camera so I don’t have many pictures of me in action working at Chick-fil-A. I will however provide this selfie that I took with the head of the cow mascot in the back seat of my car (not while driving) and a picture of the first billboard that I ordered (which, as the quality suggests, I had to take while driving – don’t try at home)
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